June 11, 2026
Marketing and design services – building the foundational components for promoting the estate and selling its products.
The various components of the package are outlined below.
Using the existing Carew Arms lion graphic, I will develop branding for the estate.
To include:
These brand design elements will be applied across all marketing to ensure cohesive visual branding.
The number of pages will be determined by the content we compile and how best to use it to walk website visitors through the site.
The basic structure will include:
Home page
To include a top-tier hero section followed by multiple sections that will link to other parts of the site (such as the shop page) or specific calls to action, such as ‘sign up for our newsletter’.
Product information page(s)
Depending on how much content we have, these could be standalone pages or multiple sections on one page. We’d include any necessary information about seasonality and links to a shop page or individual products.
Products include:
About page(s)
To include:
Blog page
Install a blog to provide space for additional content that enhances the business's positioning.
This could include news, such as the recent award and its significance, seasonal glimpses at the estate, and expanded product stories or updates. Blog posts are also useful for sending traffic from your newsletter and social media posts.
Over time, they could also improve visibility in Google search results.
Note: We should launch with at least 3 blog posts. I will help decide topics (the recent award is a great one). Length isn’t important.
To include:
Contact page
Install a form for general enquiries and include any other contact-related information you’d like used.
Wholesale enquiries page
This could include basic info for wholesalers or just encourage them to get in touch. We can add a form tailored for wholesalers, so you have information before you ring them. Example: I am interested in: Pork/Lamb/Beef etc.
Required privacy/terms docs
Include pages related to cookies, privacy, and any necessary terms of business.
I can not give legal advice, but I will provide resources to help you create these documents, and I will install the information on your site.
Setup and add necessary components for selling online.